It's a beautiful day in the neighborhood...
Entries from February 1, 2014 - February 28, 2014
PRANKSTER
YouTube sensation Stuart Edge whose viral videos have been seen more than 142 million times, films a prank at Santa Monica Muscle Beach on Saturday, February 22, 2014, Stuart Edge is a movie maker, a musician and magician, whose desire to make YouTube videos that make YouSmile has landed him on The Today Show, Good Morning America, Late Night with Jimmy Fallon, CNN, among many other media outlets (http://stuartedge.blogspot.com/).
FDNY's Historic 9/11 Rescue 5
FDNY's Historic 9/11 Rescue 5 visits the Third Street Promenade, on Saturday, February 22, 2014, as part of the Remembrance Rescue Project. FDNY's Rescue 5 was one of the fire companies that responded to the World Trade Center attacks on September 11, 2001. Rescue 5’s 11 member crew perished when the twin towers collapsed on that fateful day.




SMFD CLASS OF 2014

Firefighter Code of Ethics
"As a firefighter and member of the International Association of Fire Fighters, my fundamental duty is to serve humanity; to safeguard and preserve life and property against the elements of fire and disaster; and maintain a proficiency in the art and science of fire engineering.
I will uphold the standards of my profession, continually search for new and improved methods and share my knowledge and skills with my contemporaries and descendants.
I will never allow personal feelings, nor danger to self, deter me from my responsibilities as a firefighter.
I will at all times, respect the property and rights of all men and women, the laws of my community and my country, and the chosen way of life of my fellow citizens.
I recognize the badge of my office as a symbol of public faith, and I accept it as a public trust to be held so long as I am true to the ethics of the fire service. I will constantly strive to achieve the objectives and ideals, dedicating myself to my chosen profession--saving of life, fire prevention and fire suppression.
As a member of the International Association of Fire Fighters, I accept this self-imposed and self-enforced obligation as my responsibility."




BIRD OPS
Mike Hadden, Bird Ops Manager from Western Exterminator Company, installs stainless steel bird spikes at the Santa Monica Pier on Tuesday, February 18, 2014.




Whale of a Weekend
Selene, 18, and Axel, 19, hold a Pacific Gray Whale rib bone at the Santa Monica Pier during Heal the Bay - Santa Monica Pier Aquarium's “Whale of a Weekend” on Sunday, February 16, 2014. Whale of a Weekend is a celebration of the gray whales annual migration back to the arctic from Mexico. The gray whales’ annual migration habits are one of the longest of all mammals, approximately 10,000 to 14,000 miles round trip and takes 3 month each way.
Grand Canyon
An interactive 3D Mural of the Grand Canyon by Chalk artist Tracy Lee Stum is featured at the Third Street Promenade on Saturday, February 15, 2014.
The Arizona Office of Tourism (AOT) is promoting travel to Arizona, LAtoAZ.com, and has commissioned chalk artist Tracy Lee Stum, one of the world's foremost 3D street painters, to capture the unique beauty of the Grand Canyon National Park in an interactive chalk art illustration.
“This amazing 3D image of the Grand Canyon will be set up so that when people are looking over the railing of the chalk art, it will feel like they are really leaning over the edge of the canyon,” said Sherry Henry, director of Arizona Office of Tourism (AOT). “This glimpse into the canyon should surely inspire them to come see the real thing.”
The 3D image is part of a travel advertising campaign blitz launched by the Arizona tourism officials to encourage L.A. residents to visit Arizona. The campaign will also appear in various media outlets such as television, newsprint, online displays and outdoor marketing efforts throughout L.A. Ads feature Arizona’s iconic southwestern landscape such as the red rocks of Sedona and include campaign messages like: “Hey L.A. Check Out Our Red Carpet!” The campaign’s messaging directs travelers to Arizona’s consumer website, LAtoAZ.com and encourages them to share their Arizona story by telling others to #GoSeeAZ.
“With our close proximity, Californians have been enjoying Arizona's travel adventures for years and this is a great relationship we continue to build,” continued Henry.
This targeted campaign approach helps to extend AOT’s national travel advertising campaign, “Let Yourself Go,” currently running in major markets across the United States. Arizona tourism officials are speaking more directly to the L.A. market with this concentrated campaign as industry research indicates residents in this city have a higher propensity to travel to Arizona during the winter season and are familiar with AOT’s current national travel advertising efforts. Annually, more than five million California residents visit Arizona.
For more information about AOT’s marketing programs visit azot.gov. For more information about what to see and do in Arizona visit arizonaguide.com.




PIER JAM
MILITARY WORKOUT
United States Navy SEALs candidates train at Santa Monica Muscle Beach on Monday, February 10, 2014.