A Bill Poster from Clear Channel Outdoor installs a new panel on Main Street on Monday, June 23, 2009, advertising Harry Potter and the Half-Blood Prince which will be released on Wednesday, July 15. Harry Potter and the Half-Blood Prince is a fantasy-adventure film based on the novel of the same name by J. K. Rowling. It is the sixth film in the popular Harry Potter film series. It is directed by David Yates, the director of the fifth film, Harry Potter and the Order of the Phoenix.

Chris Shaw, 41, AKA 'Mr. Liberty, earns a few extra bucks while promoting Liberty Tax Service on Monday, January 12, 2009, on the corner of Lincoln and Pico Blvd.

Actor Travis Raisler, 27, portraying "Mozzie Mosquito" greets a visitor at the Third Street Promenade during Nothing But Nets 50 bed net exhibit on Thursday, November 20, 2008. The exhibits purpose is to bring awareness to the dangers of malaria. Nothing But Nets is a charitable organization, supported by the United Nations Foundation, which aims to prevent African children from dying of malaria by purchasing, distributing and teaching the proper use of mosquito bed nets. While the UN Foundation has been working with the UN to fight malaria for years, it was a column that Rick Reilly wrote about malaria in Sports Illustrated, challenging each of his readers to donate at least $10 for the purchase of an anti-malaria bed nets -- and the incredible response from thousands of Americans across the country -- that led to the creation the Nothing But Nets campaign.

1,2,3) Master Yoga Instructor Rainbeau Mars, 30, demonstrates poses and exercises from her new yoga dvd 'Play Yoga' at Third Street Promenade's Santa Monica Adidas Sports Performance Store on Saturday, July 12, 2008. 4) Left to Right: Actor Eric Etebari, Actor Esai Morales, Master Yoga Instructor Rainbeau Mars, and UCLA Soccer player Edwige Ligonde, demonstrate yoga poses during the event. 5)  Actor Esai Morales holds a yoga pose. 6) Master Yoga Instructor Rainbeau Mars (Right) gives pointers to musician Jillian Speer. Mars will be the face of the Adidas Yoga collection starting in Spring 2008.  The Hollywood‐based yoga beauty is at the forefront of the next generation of yoga instructors who are bringing a new level of athleticism yoga. Starting in Spring/Summer 2008, Mars will be the key symbol representing the Adilibria Yoga and the Techfit Powerweb Yoga apparel ranges at retail.  She will bring her unique style of performance yoga to life, inviting consumers to participate at events in Adidas Sport Performance stores worldwide.  Rainbeau Mars developed the practice “Ra Yoka,” a unique hybrid of yoga, martial arts, and core conditioning. It is a distinctive combination of breath‐centered yoga flow with dynamic lunges and twists, integrating core strength with the fine balance muscles in the joints, all while maintaining flexibility.  Prior to establishing herself as a yoga professional and creating seven successful DVDs such as “Yoga for Beauty”, Mars worked as a model and actress appearing in numerous high profile films, commercials and music videos.

(center) Mat Sanchez, hand a free ice-cold Coca~Cola to (L-R) Cheri Short, Marcia Woloshun, and Lisa Sprenkle at the Third Street Promenade on Monday, April 7, 2008. (top) Marcia, Cheri and Lisa drink their cokes at the promenade. (Above) Coca~Cola was promoting their new 'collectable' 8.5 ounce bottle by giving away free samples at the Third Street Promenade on Monday. Coca-Cola is sold in stores, restaurants and vending machines in more than 200 countries. The first Coca-Cola recipe was invented in Columbus, Georgia, by John Stith Pemberton in 1885. Coca-Cola is not only the best-selling soft drink in the world, it is possibly the most recognized brand name. The company has been a leader in product development, advertising, and marketing for more than one hundred years, and has gone from annual sales of $50 in 1886 to worldwide sales of $20 billion in 2001. In the United States Coke has become as much an American icon as hot dogs, baseball, and McDonalds. Coca-Cola  is often referred to simply as Coke.