Carolyna Kovzmitch and her daughter Evelyn, 3, a Garden of Angels School  student, take a yoga class during the 6th Annual Relay for Life of Santa Monica on Saturday, July 26, 2008, at Crossroads Elementary School.

1,2,3) Master Yoga Instructor Rainbeau Mars, 30, demonstrates poses and exercises from her new yoga dvd 'Play Yoga' at Third Street Promenade's Santa Monica Adidas Sports Performance Store on Saturday, July 12, 2008. 4) Left to Right: Actor Eric Etebari, Actor Esai Morales, Master Yoga Instructor Rainbeau Mars, and UCLA Soccer player Edwige Ligonde, demonstrate yoga poses during the event. 5)  Actor Esai Morales holds a yoga pose. 6) Master Yoga Instructor Rainbeau Mars (Right) gives pointers to musician Jillian Speer. Mars will be the face of the Adidas Yoga collection starting in Spring 2008.  The Hollywood‐based yoga beauty is at the forefront of the next generation of yoga instructors who are bringing a new level of athleticism yoga. Starting in Spring/Summer 2008, Mars will be the key symbol representing the Adilibria Yoga and the Techfit Powerweb Yoga apparel ranges at retail.  She will bring her unique style of performance yoga to life, inviting consumers to participate at events in Adidas Sport Performance stores worldwide.  Rainbeau Mars developed the practice “Ra Yoka,” a unique hybrid of yoga, martial arts, and core conditioning. It is a distinctive combination of breath‐centered yoga flow with dynamic lunges and twists, integrating core strength with the fine balance muscles in the joints, all while maintaining flexibility.  Prior to establishing herself as a yoga professional and creating seven successful DVDs such as “Yoga for Beauty”, Mars worked as a model and actress appearing in numerous high profile films, commercials and music videos.

Yoga models from Lululemon Athletica pose at the Third Street Promenade on Saturday, April 12, 2008. Lululemon Athletica was promoting their free community yoga classes. Guerilla marketing, coined by Jay Conrad Levinson, is unconventional marketing intended to get maximum results from minimal resources.These campaigns all focus on creating a buzz around a product or service; it's then passed on by word of mouth as people talk about in pubs.

1) About 90 female athletes from LA Tri Club participate in a yoga class on Santa Monica Beach led by Yas:Yoga and Spinning Center's owner Kimberly Fowler (RIGHT) during the 'TriChicks Kick-Off' on Sunday, July 15, 2007.  LA Tri  Club is a swim, bike and run club geared towards triathletes.